According to the exhibition survey center: 39% of visitors stayed at the exhibition for less than 8 hours. Whether to get as much effective information as possible in the shortest time will determine the effect of the exhibition. The following tips may help you visit the exhibition more effectively.
1. Find out the purpose of the visit.
You spend money to go abroad to visit the exhibition, not a holiday, the holiday will not go to the exhibition, so you have to have a certain goal, to know what you are going to do next.
- Visiting old customers
- Understand local industry trends
- Found some new products
- Meet some new customers
2. Preparation before going to the exhibition
This preparation is not prepared until you get to the show, but you have to be prepared before you get on the plane. Complete and meticulous preparation will save you a lot of time in the later work, and more importantly, provide strong support for your later activities.
- List the list of manufacturers to be visited and divide it into two parts, one is "must visit" and the other is "to visit"
- Identify the information you need to know from the exhibitors, distinguish the differences between the sellers, and then be prepared to ask questions.
- Design a product/service information collection form to accurately compare the similarities and differences between different exhibitors.
- Make an appointment with the exhibitor who wants to meet.
- Get the exhibitor's distribution map as soon as possible and set the visit route.
- Carry enough business cards to save you the trouble of filling out the form.
3. How to visit the exhibition
Sometimes visiting the exhibition is the most tiring thing, because you don't know what you want to see, as if all the products you are familiar with, there is nothing particularly novel, and most of the booths are not particularly attractive. Everything has its own truth, so you should observe it with an inner mind, not just a look.
- Observe their product placement and see what products they might be focusing on.
- Observing the different booths, what are the characteristics of their similar products?
- Observe how their packaging differs from similar products, find out the products of your competitors, and study their product characteristics.
- If you find these different, or in doubt, take the initiative to talk to the exhibitors. When you are in this communication you will find a lot of useful information, which will probably help your product upgrade.
- Find the exhibitors you listed before, explain and introduce your company. The most important thing is how to make them interested in you, and what aspects you can attract to each other.
- Keep an eye out for new products that may have been developed by your peers.
- Directly tell the exhibitors that your schedule is tight, do not want to waste time chatting, I hope that you can go straight to the topic.
- Avoid too crowded booths, you should return to visit them when the number of visitors is small before the end of the exhibition.
- Take notes and notes at any time to record important information, or even use a small recorder for recording.
- Has a good record of the visit for each station, and summed up every night.
- Avoid negotiations with unrelated vendors.
4. Maintain existing customers
When you arrive at the customer's booth, prepare some small gifts. The most important thing is that if you have the opportunity to train them with your products. Communicate with their team, you will gain a lot.
5. Summary after the exhibition
It is also important to summerise your gain from the exhibition. You can do the following two aspects.
- Organize and classify the collected data as a one-step contact.
- Follow up on the prints and samples that are required to be mailed at the show.
The preparations and plans for these visits are simple, but they are proven to be effective and more effective. As long as you notice these details, you can achieve the desired results.
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